HISTORY

Founded in the 80's from stylist and trendscout Gabriele Bohlen Flip has always been the hotspot for the latest trends. The first tiny little store was so successful that a move to a bigger location was the next step. With four stores in a row Flip had an outstanding presentation of different fashion themes. Evening wear for party and nightlife, american sportswear, vintage specials like 501's, western highlights or biker gear like leather jackets and boots matched to a huge presentation of the latest trends from the US and Europe. This selection of clothes was something special not only for the retail customers, also stylists, photographers and film productions used the store as fundus and contributed their part to make the store so famous all over Germany. In 1996 Flip moved to a more frequent location. According to the fashion at that time the store design reflected the look and feeling of an underground club. You could see the influence of Patrica Fields New York store. By the time when chains like H&M started to sell famous clothing for less, the era of boutique style stores seemed to be over. Flip changed completeley to a more contemporary medium to high priced selection of clothing. To provide the matching home for that cool progressive fashion Flip moved across the street into a historic building which was newly restored.This was the chance to get the location customized according to the vision of creating a unique store. Reinhard Pascher as the partner of Gabriele Bohlen used his experience as an industrial designer together with all the impressions he got from the stores he likes so much in New York and LA and designed a highlight in store interiors.

LOCATION

In the heart of Munich Schwabing on Münchner Freiheit and Leopoldstrasse. Schwabing is the favourite place to live and enjoy for Munich celebrities. This part of the city is known as the Munich art district. The 3500 square feet store in a historic brewery building welcomes you with an amazing combination of the existing antique building structure combined with cool industrial design. Flip wants you to feel like being in a location in the meat packing district or in one of the top stores on Broadway in NY. Stainless steel furniture meets chandelier and crosses over with a touch of Wild West. The huge mens department decorated with exciting mens toys and a tattooed wall projections creates an unusual shopping experience. The womens department with its amazing shoe and handbag selection, as well as the presentation of the contemporary cool and progressive clothing are overlooked by the DJ booth. Here Flip celebrates its own vision of fashion and music. The denim department is integrated into the fitting room area to make you feel comfortable while browsing in jeans. Here "magic elevators" will move you to a higher level of fitting room experience.